23秋学期（高起本：1709-2103、专升本/高起专：2003-2103）《电子商务英语》在线作业-00003
试卷总分:100 得分:100
一、单选题 (共 20 道试题,共 40 分)
1.?Regardless of their basic purposes ― B2C or B2B ― virtually all EC sites rest on the same (), communication protocols, Web standards and security systems.
A.informaiton
B.patent
C.network structure
D.contract

2.Mobile internet is access to the internet using a mobile wireless （）, either integrated into a mobile phone or in an independent device.
A.modem
B.webpage
C.intranet
D.portal

3.E-commerce was first developed in the ()
A.1960s
B.1970s
C.1980s
D.1990s

4.TPN refers to()
A.Trading Process Network Post
B.Trading Price Network Post
C.Trading Price Net Position
D.Trading Process Nigation Post

5.?Members of Internet-based supply chains will need to evaluate their security needs and employ ()and other electronic security tools to protect confidential data.
A.patents
B.passwords
C.telnet
D.encryption technologies

6.Firewalls appear primarily in two flavors: application level gateways and ()
A.intranet
B.extranet
C.software
D.proxy servers

7.()provides a third party payment mechanism for buyers and sellers to settle a transaction.
A.auctioner
B.salesman
C.broadcaster
D.Transaction broker

8.() provides incentives to customers such as redeemable points or coupons for making purchases from associated retailers.
A.utility model
B.incentive marketing model
C.subscription model
D.Merchant Model

9.()is the flow of intermediate goods and services from one business to another.
A.EDI
B.the supply chain
C.EC
D.TPN

10.()may be the major or sole source of revenue for the broadcaster.
A.The banner ads
B.portal
C.product catalog
D.content

11.() refers to the universal code now attached to most goods, final and intermediate that identifies the particular product and its manufacturer.
A.EDI
B.supply chainBar coding
C.patent

12.The movement of goods and services on a timely basis is critical for successful delivery,accurate produciton scheduling and ()
A.effective inventory management
B.effective internet browse
C.quality of products
D.personnel management

13.The new logistics strategy requires the support of the relevant ( ),for computer provides brand new manners to process the traditional task.
A.firewall
B.logistic software
C.ERP
D.supply-chain

14.() is the financial institution that establishes an account with a merchant and processes payment card authorizations and payments.
A.SET
B.Electronic Wallet
C.An acquirer
D.A payment gateway

15.A search engine reads its () of sites and si南开大学泽学网微信：zexue66te information around the world for particular items searched on by users.
A.webpage
B.database
C.attachment
D.password

16.() describes the way in which government purchases goods and services through electronic media such as Internet.
A.autioner
B.government to business
C.broadcaster
D.banner ads

17.Firewalls typically run monitoring () to detect and thwart external attacks on the site, and are needed to protect internal corporate networks.
A.software
B.hardware
C.operation system
D.internet

18.The operation of the Web relies primarily on hypertext as its means of() .
A.access of internet
B.information retrieval
C.image delivery
D.home page

19.( ) are market-makers: they bring buyers and sellers together and facilitate transactions.
A.brokers
B.enterpriser
C.human resources departments
D.enterprise leaders

20.Business models have taken on greater importance recently as a form of ( ) that can be protected with a patent
A.intellectual property
B.password
C.business model
D.strategy

二、多选题 (共 10 道试题,共 20 分)
21.In general, the major benefits of B2B are()
A.reduce administrative costs
B.lower earch costs and time for buyers
C.decrease productivity of employees
D.reduce inventory levels

22.Bluetooth is a proposed Radio Frequency specification for ()
A.short range
B.point-to-multipoint voice
C.data transfer
D.modem

23.An extranet is a private network that facilitate interaction between businesses. But an extranet requires () and ().
A.informaiton
B.modem
C.security
D.privacy

24.Bar-coding technology which identifies the () and the (), can help companies identify the source of defective parts and improve quality control.
A.product
B.logistics
C.manufacturer
D.quality

25.Internet’s effect on B2B business includes ()
A.efficiency of purchasing
B.efficiency of procurement process
C.swifter delivery
D.cost saving

26.EC can be prosperous because of()
A.wide use of computer
B.maturity and wide adoption of Internet
C.popularity of credit cards
D.secure transaction agreement

27.The movement of goods and services on a timely basis is critical for()
A.effective inventory management
B.successful delivery
C.quality of products
D.accurate produciton scheduling

28.?Firewalls appear primarily in two flavors: () and ().
A.application level gateways
B.software
C.http
D.proxy servers

29.a firewall is both policy and the implementation of that policy in terms of （），（），and (), as well as other security measures
A.network configuration
B.host systems
C.routers
D.softwares

30.The Web server knows how to (),(), and () the document to the requesting client
A.avoid
B.locate
C.read
D.report

三、判断题 (共 20 道试题,共 40 分)
31.B2B electronic commerce may give companies the less advantages that they need to achieve productivity gains.

32.If you need to access information and know where it is on the Web, you only need to enter the entire www address into your browser’s Uniform Resource Locator (URL) field.

33.Two levels of network policy directly influence the sales, installation and use of a firewall system.

34.The web advertising model is an extension of the traditional media broadcast model

35.The responsibility for the successful management of a private EDI net work clearly falls to the network operator.

36.it pays you big rewards to be aware of the differences of customers and adjust your maketing strategies.

37.WWW is a system of Internet servers that supports hypertext to access several internet protocols on a single interface.

38.The viability of the community model is based on user’s professional knowledge.

39.EC means using simple, fast and low-cost electronic communications to transact, without face-to-face meeting between the two parties of the transaction.

40.If business goes well, the revenues from sales exceed the cost of operation and the company realizes a profit.

41.From a web marketing standpoint, one of the difficulties you face when you offer a number of products aimed at different groups is to facilitate the feedback speed to visitors quickly and move them to their own sections.

42.incentive market provides suggestion for customers for making purchases from associated retailers.

43.A firewall is an approach to security, it helps implement a large security policy that defines the services and access to be permitted.

44.Internet translation tools make it easier to establish mirror sites and multiple-language versions of their web sites.

45.If you don’t know exactly where to find the information, you may use one of the many search engines on the Web.

46.B2B electonic commerce implies that the buyers are individual consumers.

47.Mobile commerce is any transaction, involving the transfer of partnership or rights to use goods and services

48.A business model is the method of doing business by which a company can sustain itself.

49.E-Commerce is doing business through electronic media.

50.If the EDI net work requires the receiver’s computer to be in a ready-to-receive mode, it is less common.